The use of data by organizations to improve efficiency and drive innovation is nothing new. Since the beginning of the 20th century, companies have been incorporating data management techniques. However, new tools and technologies have emerged in the last decade, such as big data and artificial intelligence (AI), which have turned information into the most important asset for ensuring sustainable and inclusive economic growth.What Does It Mean to Be Data-Driven?Data-driven refers to making decisions based on the analysis and interpretation of data stored from digital sources. This methodology enables companies to make more informed strategic decisions based on real data obtained from different business areas.Advantages of the Data-Driven ApproachThe data-driven ap... Read more