The impact of data analytics on retail consumer behavior

Imagine being able to predict exactly what your customers want, even before they know themselves.Data science in retail is transforming the way stores understand and meet consumer needs. From demand forecasting to personalizing the customer experience, the possibilities are as vast as they are valuable. But how is this technology effectively applied, and what are its real benefits?Artificial Intelligence and Machine Learning in RetailThe use of artificial intelligence and machine learning in commerce is not science fiction. These technologies allow retailers to analyze large volumes of data in real time to better understand purchasing trends and optimize inventory management. Customer segmentation in commerce, for example, uses algorithms to classify consumers based on their behaviors ... Read more